New brand image of Bals

Simply. Well. Connected. The Bals brand has stood for this for six decades. To us, maximum product quality and reliability are just as important as having the best possible personal connections with our customers and business partners. Our new image - corresponding with our 60 year company anniversary in 2017 - puts these values in a nutshell.

Energy, clarity and connectivity. The further development of our company logo symbolises the strengths of the Bals brand. We are remaining distinctive and are positioning ourselves in a future-orientated way with the rejuvenation.

Deep-rooted and innovative, quality-conscious and progressive: This is what makes Bals unique.

Together with the modernised logo, we are also introducing our new slogan: “Simply. Well. Connected.” Take us at our word, and put your faith in reliable connections in every respect.

Having trusting partnerships with customers is close to our heart. It has been for 60 years, it is today and it will be in the future.